The Red Bulletin

Even with the abundance of images, words and comment that now proliferates the world wide web concerning downhill mountain biking, motocross and action sports in general, I still believe there is nothing better than a good magazine.

One magazine that has surprised me in its content, production and integrity is from the energy drink giant Redbull. Believe me, I wanted to hate it as a panflet, fanzine or advert for a drink that offers nothing but cavities, filled with back slapping and propaganda.

However, I was drawn into the array of sports covered, the photography, the insight and interviews covering sports such as formula 1, motocross, skiing, base jumping, trials, jet skiing, cliff diving, snowboarding, ice hockey and our beloved mountain biking.

What is clever is that by its very nature it is an advert for the product in question- and this is the beauty. It doesn’t need to back slap, name drop or offer a contrived viewpoint- it can get on with covering a whole host of sports in detail and not even have to mention the drink. Along side the sports coverage is a good nod to the other half (or the majority?) of Redbull drinkers- those who mix it with Vodka. So break-dancing, DJ’ing, Hip Hop, club nights, Ibiza etc are also touched upon in a separate section.

The best bit is that it is free in the Independent newspaper on the first Tuesday of every month. The librarian at school now even has it safely put aside for me so I get the first look before some snotty kid spills there drink all over it- no doubt from his can of Redbull…

web: redbulletin.com